Jürgen Klopp puts it succinctly. Not everyone performs the same. Not everyone leads the same. And that is not a problem - as long as one truly understands it and knows how to use it.

Anna Faghir Afghani brings to the stage what makes the work with companies, Bundesliga teams, and professional athletes visible together: Effective leadership begins where standard solutions end - with a deep understanding of intrinsic motivational patterns and their consistent translation into leadership action.