Our testimonials

"Understanding motivation at its best! A clear approach, clearly executed, without over-psychologizing. The connection to performance is consistently convincing. Particularly exciting is the transfer between professional football and the business world: similarities as well as differences are made visible with great precision, opening up new, highly practical perspectives on leadership and performance. Especially valuable are the insights gained from personally experiencing the motivational diagnostics. Anna is highly professional, structured, and brings many years of experience to the table – something you feel in every phase of the process. Highly recommended."

"I have written about Anna before, stating that she is my new addition of the season. In reality, the term 'king transfer' describes her even better. Anna changes the work for everyone in the team when she collaborates with individual coaches, managers, or players. This sounds like magic or a physically generated chain reaction, but for me it is more about the combination of scientifically grounded work, exceptional human intuition, humility, and adaptability. All of this explains Anna's effectiveness. Magic is certainly still at play when, like me, you look at football and its protagonists for the first time with the knowledge of Anna's decades of empirical work. Motivation-based leadership then becomes the key to team dynamics, the interpreter of C-level statements, and the success program for achieving KPIs. Whether as a speaker, analyst, or sparring partner: Anna is often exactly the missing piece. Her masterclass at the Hamburg Sports Summit was just that: the class of a master." Photo by Jonas Walzberg/Hannes Holtermann

"Anna played a significant role in increasing the mutual understanding between staff and players, and as a result, we were able to establish responsibilities in the area of communication."

"Anna has been accompanying us since our founding and helps us understand our employees much better using motivational diagnostic methods. This allows them to showcase their strengths precisely where they make the biggest difference for the team. In regular workshops and training sessions, our colleagues have learned an incredible amount about themselves and each other – this directly impacts collaboration, responsibility, and performance. The best part: The knowledge can be immediately applied in everyday life and noticeably strengthens performance and cohesion across our entire team."

"Working with inner drive helps us gain more clarity and openness. Transformations can trigger a lot within teams, and it is important to respond to this. More clarity within the team helps us set priorities better, connect with each other, and thus achieve results more efficiently and quickly. Understanding team dynamics using motivational diagnostic methods is valuable not only because it fosters better mutual understanding, but also because this approach removes any judgment from the room. People interact differently right away, learn from each other, and strengthen awareness of themselves and the team. Objectives become more tangible, and we know better what to pay attention to in order to achieve them - especially regarding interpersonal issues, which are often not immediately recognizable."

"After numerous specific trainings and all relevant coaching qualifications, we can say that Anna's training was one of the best ever and provided one of the greatest benefits. With what we learned there, we can really do something meaningful - for the development of our players and for ourselves."

"The collaboration with ELEVENHEADS was a real eye-opener for me. Through the analysis of my motivational structures, I truly understood for the first time what drives me – and what holds me back. This clarity has changed how I make decisions, lead, and manage my energy. The process goes deep, but is simultaneously extremely practical. It has helped me achieve sustainable success in a way that truly fits me."

"Als Startup-Gründer habe ich Anna mit ihrem Ansatz der Motivdiagnostik bewusst an Bord geholt, um von Anfang an zu erkennen, was uns als Einzelne ausmacht und wie wir bei VIDAR Sport daraus ein Team formen, das gut miteinander funktioniert. Denn ein Startup bringt ohnehin schon viel Tempo und Komplexität mit sich. Umso wichtiger ist es uns, beim Aufbau des Teams keine Konstellationen entstehen zu lassen, die uns mehr bremsen als voranbringen. Schon in den ersten Workshops konnten wir konkrete Situationen aus unserem Arbeitsalltag über die Motivdiagnostik erklären und damit unser Teamgefüge auf einer ganz neuen Ebene verstehen. Anstatt Reibungen nur auszuhalten, konnten wir die Motivlagen dahinter erkennen. Für uns ein echter Eye-Opener. Wer ein junges Team auf einer ehrlichen, fundierten Basis aufbauen will, sollte unbedingt mit Anna arbeiten. Eine absolute Weiterempfehlung!“

"I have known Anna for years. What sets her approach apart is that she provides very quick and differentiated analyses for problems that are visible but not easily graspable. This always leads to logical consequences for our actions as trainers, which work immediately. She works like a data-driven interpreter for behavioral motivation, especially for intuitive behavior reflexes under pressure. As a person, she is very caring, authentic, and approachable. This makes it so pleasant to work with her."

"Ich habe durch die Arbeit mit Anna etwas erlebt, das weit über klassisches Coaching hinausgeht: ein tiefes und ehrliches Verstehen meiner selbst. Ihre Methodik hat mir geholfen, meine inneren Antriebe, Widersprüche und Muster nicht nur zu erkennen, sondern sie ganz neu einzuordnen und zu reframen. Besonders stark ist für mich die Kombination aus analytischer Tiefe, einer fundierten, datenbasierten Methodik und Annas offener, sensibler und sehr klarer Begleitung. Dadurch entsteht nicht nur Erkenntnis, sondern echte Veränderung. Viele ihrer Impulse hallen lange nach und finden erst nach und nach ihren Platz im Alltag. Für mich ist diese Art der Arbeit etwas, das eigentlich jeder Mensch einmal erleben sollte - nicht nur, um sich selbst besser zu verstehen, sondern auch, um das eigene Umfeld mit mehr Klarheit und Empathie zu sehen."

"Engaging with and subsequently implementing motivation-based leadership in professional youth football has taken our work at the academy to a completely new level. Replacing purely intuitive leadership with a professional, performance-focused approach that is closely aligned with each player’s personality helps us support our players in the best possible way on their path to becoming professional athletes."

"Working with Anna and my motivation analysis has improved my view of myself and my basic attitudes. The motivation analysis provides an overview that I can easily orient myself with, enabling me to understand, lead, and develop better. In everyday life, I can recognize the motives behind the actual situation much faster, both in myself and in others, allowing me to express and react much more clearly. Additionally, sharing my motives with my coaching team allowed for a deeper and quicker development - both personally and in football. "